نویسندگان، عنوان و مشخصات مقاله Mark S. Rosenbaum, Carol Kelleher, Margareta Friman, Per Kristensson, Anne Scherer, Re-placing place in marketing: A resource-exchange place perspective, Journal of Business Research, Available online 25 January 2017, ISSN 0148-2963, http://dx.doi.org/10.1016/j.jbusres.2017.01.009.
لینک مقاله (www.sciencedirect.com/science/article/pii/S014829631730022X)
کلمات کلیدی Keywords: Place; Marketing mix; Marketing as exchange; Place attachment; Well-being; Transformative service research
نویسندگان، عنوان و مشخصات مقاله Chiara Morlotti, Mattia Cattaneo, Paolo Malighetti, Renato Redondi, Multi-dimensional price elasticity for leisure and business destinations in the low-cost air transport market: Evidence from easyJet, Tourism Management, Volume 61, August 2017, Pages 23-34, ISSN 0261-5177, http://dx.doi.org/10.1016/j.tourman.2017.01.009.
لینک مقاله (www.sciencedirect.com/science/article/pii/S0261517717300080)
کلمات کلیدی Keywords: LCCs; Leisure index; Seasonality; easyJet
نویسندگان، عنوان و مشخصات مقاله Virgilio Failla, Francesca Melillo, Toke Reichstein, Entrepreneurship and employment stability — Job matching, labour market value, and personal commitment, Journal of Business Venturing, Volume 32, Issue 2, March 2017, Pages 162-177, ISSN 0883-9026, http://dx.doi.org/10.1016/j.jbusvent.2017.01.002.
لینک مقاله (www.sciencedirect.com/science/article/pii/S0883902617300083)
کلمات کلیدی Keywords: Entrepreneurship; Employment turnover; Job matching; Labour market value; Personal commitment
نویسندگان، عنوان و مشخصات مقاله Chris Baumann, Susan Hoadley, Hamin Hamin, Albert Nugraha, Competitiveness vis-à-vis service quality as drivers of customer loyalty mediated by perceptions of regulation and stability in steady and volatile markets, Journal of Retailing and Consumer Services, Volume 36, May 2017, Pages 62-74, ISSN 0969-6989, http://dx.doi.org/10.1016/j.jretconser.2016.12.005.
لینک مقاله (www.sciencedirect.com/science/article/pii/S0969698916306051)
کلمات کلیدی Keywords: Customer loyalty; Competitiveness; Competitive productivity; Service Quality; Regulation; Risk
نویسندگان، عنوان و مشخصات مقاله Tobias Johansson, Johan Kask, Configurations of business strategy and marketing channels for e-commerce and traditional retail formats: A Qualitative Comparison Analysis (QCA) in sporting goods retailing, Journal of Retailing and Consumer Services, Volume 34, January 2017, Pages 326-333, ISSN 0969-6989, http://dx.doi.org/10.1016/j.jretconser.2016.07.009.
لینک مقاله (www.sciencedirect.com/science/article/pii/S0969698916303113)
کلمات کلیدی Keywords: Multi-channel setup; Retail format; Business strategy; Configurations; Qualitative Comparison Analysis (QCA); Sporting goods
نویسندگان، عنوان و مشخصات مقاله Greg M. Allenby, Structural forecasts for marketing data, International Journal of Forecasting, Volume 33, Issue 2, April–June 2017, Pages 433-441, ISSN 0169-2070, http://dx.doi.org/10.1016/j.ijforecast.2016.09.003.
لینک مقاله (www.sciencedirect.com/science/article/pii/S0169207016301029)
کلمات کلیدی Keywords: Sparse data; Constraints; Statistical pooling
نویسندگان، عنوان و مشخصات مقاله Harri Terho, Anne Jalkala, Customer reference marketing: Conceptualization, measurement and link to selling performance, Industrial Marketing Management, Available online 18 January 2017, ISSN 0019-8501, http://dx.doi.org/10.1016/j.indmarman.2017.01.005.
لینک مقاله (www.sciencedirect.com/science/article/pii/S001985011730024X)
کلمات کلیدی Keywords: Customer reference marketing; Business-to-business marketing; Selling performance; Mixed-method research; Measurement development; Resource-based view
نویسندگان، عنوان و مشخصات مقاله Thuong Phat Tang, Xiaorong Fu, Qinghong Xie, Influence of functional conflicts on marketing capability in channel relationships, Journal of Business Research, Available online 4 February 2017, ISSN 0148-2963, http://dx.doi.org/10.1016/j.jbusres.2016.12.020.
لینک مقاله (www.sciencedirect.com/science/article/pii/S014829631730036X)
کلمات کلیدی Keywords: Functional conflict; Knowledge sharing; Innovation capability; Responsive capability; Relationship quality
نویسندگان، عنوان و مشخصات مقاله Bernd Skiera, Emanuel Bayer, Lisa Schöler, What should be the dependent variable in marketing-related event studies?, International Journal of Research in Marketing, Available online 26 January 2017, ISSN 0167-8116, http://dx.doi.org/10.1016/j.ijresmar.2017.01.002.
لینک مقاله (www.sciencedirect.com/science/article/pii/S0167811617300046)
کلمات کلیدی Keywords: Event study; Cumulative abnormal return; Leverage effect; Shareholder value; Stock market; Marketing-finance interface; Financial structure
نویسندگان، عنوان و مشخصات مقاله Man Yang, Peter Gabrielsson, Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective, Industrial Marketing Management, Available online 6 February 2017, ISSN 0019-8501, http://dx.doi.org/10.1016/j.indmarman.2017.01.007.
لینک مقاله (www.sciencedirect.com/science/article/pii/S0019850117300767)
کلمات کلیدی Keywords: Entrepreneurial marketing; International new venture; Decision-making process; Effectuation; Causation; Business-to-business; High-tech
نویسندگان، عنوان و مشخصات مقاله Chenting Su, Haibin Yang, Supplier-buyer relationship management in marketing and management research: An area for interdisciplinary integration, Journal of Business Research, Available online 7 February 2017, ISSN 0148-2963, http://dx.doi.org/10.1016/j.jbusres.2016.12.013.
لینک مقاله (www.sciencedirect.com/science/article/pii/S0148296317300280)
کلمات کلیدی Keywords: Supplier-buyer relationship; Interdisciplinary integration; Governance; Innovation
نویسندگان، عنوان و مشخصات مقاله François Jeanjean, Georges Vivien Houngbonon, Market structure and investment in the mobile industry, Information Economics and Policy, Volume 38, March 2017, Pages 12-22, ISSN 0167-6245, http://dx.doi.org/10.1016/j.infoecopol.2016.12.002.
لینک مقاله (www.sciencedirect.com/science/article/pii/S0167624516301718)
کلمات کلیدی Keywords: Market structure; Investment; Mobile telecommunications
نویسندگان، عنوان و مشخصات مقاله Andrea Webb Luangrath, Joann Peck, Victor A. Barger, Textual paralanguage and its implications for marketing communications, Journal of Consumer Psychology, Volume 27, Issue 1, January 2017, Pages 98-107, ISSN 1057-7408, http://dx.doi.org/10.1016/j.jcps.2016.05.002.
لینک مقاله (www.sciencedirect.com/science/article/pii/S1057740816300298)
کلمات کلیدی Keywords: Nonverbal communication; Paralanguage; Brand communications; Linguistics; Emoji; Social media
نویسندگان، عنوان و مشخصات مقاله Udo Gottlieb, Constanza Bianchi, Virtual trade shows: Exhibitors’ perspectives on virtual marketing capability requirements, Electronic Commerce Research and Applications, Volume 21, January–February 2017, Pages 17-26, ISSN 1567-4223, http://dx.doi.org/10.1016/j.elerap.2016.12.004.
لینک مقاله (www.sciencedirect.com/science/article/pii/S1567422316300850)
کلمات کلیدی Keywords: Exhibitors’ experience; Interview study; Virtual marketing capabilities; Trade shows
نویسندگان، عنوان و مشخصات مقاله Reto Felix, Philipp A. Rauschnabel, Chris Hinsch, Elements of strategic social media marketing: A holistic framework, Journal of Business Research, Volume 70, January 2017, Pages 118-126, ISSN 0148-2963, http://dx.doi.org/10.1016/j.jbusres.2016.05.001.
لینک مقاله (www.sciencedirect.com/science/article/pii/S0148296316302843)
کلمات کلیدی Keywords: Strategic social media marketing; Holistic framework; New media; Definition of social media marketing; Social media strategy; Digital marketing
نویسندگان، عنوان و مشخصات مقاله Juan Gabriel Brida, Marta Meleddu, Oksana Tokarchuk, Use value of cultural events: The case of the Christmas markets, Tourism Management, Volume 59, April 2017, Pages 67-75, ISSN 0261-5177, http://dx.doi.org/10.1016/j.tourman.2016.07.012.
لینک مقاله (www.sciencedirect.com/science/article/pii/S0261517716301200)
کلمات کلیدی Keywords: Travel cost; Economic value; Cultural event; Consumer surplus
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